Saturday, December 3, 2011
Lexus Bows: A December to Forget
There is no bigger joke in the entire automotive ad industry than the tacky, douchey, gaudy Lexus brand's "December to Remember" sale featuring a red bow on each car. We can all agree to that. But what surprised me to find out is that historically, thanks to this ridiculously annoying ad campaign, Lexus has sold more cars in December than any other month of the year. Does anyone really know of someone else whose spouse bought them a Lexus with a bow as a Christmas present?
Wouldn't a grown-up man want to choose their own car and options? It's not like this present comes with a gift receipt and the dealer would take it right back for a full refund if you decide to return it. And isn't a 50k present obscenely expensive and totally against the Christmas spirit? Maybe this obnoxious ad campaign only works for flashy people with poor taste looking for a last minute tax write-off. Either way, it's a December to forget...