I loved the first few seconds of this new Mini Cooper ad. Empty city streets, fast turns, lurid slides, engine revving up - yeah, this is going to be good!
The paratroopers made for some interesting shots and the "live" slalom was pretty cool. But hey, does the car really need to go 15 feet wide to avoid the "live" cones? If you're going to put together a slalom, show some handling precision and get close enough so the car can clip the chutes with its side mirror, you know what I mean?
It was fun right up until the sushi scene came up. Not a smooth transition, awkward, and wait, who is this guy who thought that being fed sushi by a stewardess while drifting on salt flats and listening to some crazy Swedish power metal band make the best test drive ever? Why not throw in some midgets, cute kitties and Ultimate Fighting Championship scenes in the background to cover the entire spectrum of stupidity? Maybe blow some vuvuzelas too while we're at it.
Mini Cooper. Trying too hard to be everything to everyone.
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