Friday, February 15, 2013

Tesla Is Losing its Biggest Strength: Goodwill

Unless you've been stuck in a cave for the past few days, you've probably heard about the verbal spat between Tesla and the New York Times about the recent test-drive gone bad. This article sums up exactly how I feel about the story and current EV technology in general.

It's a shame that Tesla's Chief Evangelist is single-handedly wiping out the company's biggest strength: its goodwill. The story has painted all of Tesla in a very negative light and brought to the limelight all limitations of current EV technology, which make it a nuisance for the average car owner. This story may be one of the biggest automotive implosions when it comes to reputation and goodwill. Accessible or not, useful or useless, Tesla has been a cool brand. I doubt most people will think of them that way after this story...