Tuesday, April 1, 2014

OneHotLap Rebrands Itself As A Dating Site


It is with mixed emotions that we say good-bye to OneHotLap today. It has been a great ride over the past 3 years and we will forever be grateful for your unwavering support! As much as we love writing about performance driving, there is only a very small niche market of core enthusiasts and that is just not enough for us to pay the bills...

Effective today, OneHotLap is rebranding itself as OneHotDate.com. See, most normal people do not have the wild urge to go risk their cars and their lives around fast racetracks just for fun BUT all (OK, nearly all) normal people do have the need to date. We have determined that if OneHotDate can capture even 1/100 of the dating market, we would all be very well off. That would make plenty of money for us to buy faster cars, lower them, stiffen them up, intake them, exhaust them, add lightness, bigger brakes, the biggest, baddest, stickiest tires we can fit...you get the idea. So please support our new venture and date away.

Now, we thought long and hard about how to position OneHotDate.com in the dating market, which is already very saturated. Not only are there big sites like Match.com, Zoosk, and eHarmony; there are niche players in every corner of the market: FarmersOnly.com, TallPersonals.com, EquestrianCupid.com, Armenian Dating and even STD Friends. Since you are reading this, we can only assume that you love hot laps and we want our new OneHotDate target audience to be exactly people like you! Please support our new venture!